Development of Platform use E-Commerce as A Means of Increasing the Potential of Msme Enterprises in Kintamani Tourism Village

Authors

  • Ni Luh Darmayanti Politeknik Transportasi Darat Bali
  • Nengah Widiangga Gautama Politeknik Transportasi Darat Bali
  • Anggun Prima Gilang Rupaka Politeknik Transportasi Darat Bali
  • Anisa Mahadita Candrarahayu Politeknik Transportasi Darat Indonesia - STTD
  • Muhammad Rafi Politeknik Transportasi Darat Bali
  • Agmalia Putri Aurora Pramudita Politeknik Transportasi Darat Bali
  • Tri Wulan Andari Politeknik Transportasi Darat Bali
  • Kadek Deo Nara Adnyana Yondhika Politeknik Transportasi Darat Bali

DOI:

https://doi.org/10.52920/jkpmsenyum.v3i2.215

Keywords:

e-commerce, msmes, pkm

Abstract

Community service is an effort to make a positive contribution to the surrounding community. This research aims to increase public knowledge and participation in the digital economy, especially through E-Commerce outreach. The method used involves workshops, training and outreach activities held collaboratively between researchers, local government and E-Commerce industry players. The results of this service show an increase in public understanding of the benefits and how to use E-Commerce platforms. Socialization has also succeeded in reducing barriers and distrust towards online transactions. In addition, local community digital economic participation has increased significantly, creating new economic opportunities and expanding market reach for local business actors. The use of a collaborative approach between researchers, government and industry players has proven successful in creating an inclusive E-Commerce ecosystem. This research makes a positive contribution to local economic development, creates jobs, and improves community welfare. Thus, community service through E-Commerce outreach not only increases digital literacy, but also encourages growth.

References

Bisnis, J. M., Saing, D., & Alwendi, U. (2020). Penerapan E-Commerce Dalam Meningkatkan. 17(3). http://journal.undiknas.ac.id/index.php/magister-manajemen/

Jurnal, B. P., Publikasi, D., Pendapatan, P., Di Kecamatan, U., Utara, B., & Yusuf, M. (2022). Jurnal Akuntansi STEI Pengaruh Electronic Commerce (E-Commerce) terhadap. BPJP) Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, 05(01). https://danta.bekasikota.go.id/

Kurnyasih, A., & Syahbudi, M. (2023). Pengaruh E-commerce dalam Memajukan Usaha Mikro, Kecil dan Menengah di Kota Binjai Tahun 2022. 4(2), 291.

Mulyani, Y. S. (2021). E-Commerce Solusi Pemasaran UMKM Dalam Mengembangkan Industri Pariwisata Di Tengah Pademi Covid-19 (Studi Kasus UMKM di Kota Tasikmalaya). Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 12(2), 131–141. https://doi.org/10.31294/khi.v12i2.11293

Putri Himmatul Karimah, B., & Priharsari, D. (2022). Analisis Penggunaan E-Commerce terhadap Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) (Vol. 6, Issue 3). http://j-ptiik.ub.ac.id

Rehatalanit, Y. L. R. (n.d.). PERAN E-COMMERCE DALAM PENGEMBANGAN BISNIS.

Reza Rahman, M., Rizki Oktavianto, M., & Magister Manajemen Fakultas Ekonomi dan Bisnis, M. (n.d.). Perkembangan UMKM (Usaha Mikro Kecil Dan Menengah) Di Indonesia.

Rianty, M., & Fitri Rahayu, P. (2021). Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19. 16(2), 153–167. https://akuntansi.pnp.ac.id/jam

Solihat, M., & Sandika, D. (2022). E-commerce di Industri 4.0. https://doi.org/10.32812/jibeka.v16i2.967

Downloads

Published

2023-12-28

How to Cite

Darmayanti, N. L. ., Gautama, N. W., Rupaka, A. P. G. ., Candrarahayu, A. M. ., Rafi, M. ., Pramudita, A. P. A. ., Andari, T. W. ., & Yondhika, K. D. N. A. . (2023). Development of Platform use E-Commerce as A Means of Increasing the Potential of Msme Enterprises in Kintamani Tourism Village. Jurnal Pengabdian Kepada Masyarakat Semangat Nyata Untuk Mengabdi (JKPM Senyum), 3(2), 117-124. https://doi.org/10.52920/jkpmsenyum.v3i2.215

Most read articles by the same author(s)