Development of Platform use E-Commerce as A Means of Increasing the Potential of Msme Enterprises in Kintamani Tourism Village

Abstract

Community service is an effort to make a positive contribution to the surrounding community. This research aims to increase public knowledge and participation in the digital economy, especially through E-Commerce outreach. The method used involves workshops, training and outreach activities held collaboratively between researchers, local government and E-Commerce industry players. The results of this service show an increase in public understanding of the benefits and how to use E-Commerce platforms. Socialization has also succeeded in reducing barriers and distrust towards online transactions. In addition, local community digital economic participation has increased significantly, creating new economic opportunities and expanding market reach for local business actors. The use of a collaborative approach between researchers, government and industry players has proven successful in creating an inclusive E-Commerce ecosystem. This research makes a positive contribution to local economic development, creates jobs, and improves community welfare. Thus, community service through E-Commerce outreach not only increases digital literacy, but also encourages growth.