Investigation of Networked Minimarket Development

Abstract

The growth of network minimarkets in Bali is growing very rapidly, including in Tabanan district. This needs to get the attention of the regional government and local village officials to reduce the negative impact of network minimarkets which are increasingly mushrooming. This research uses primary data in the form of interviews and questionnaires which will later be processed using SWOT analysis to obtain indicators regarding the strengths, weaknesses, opportunities and challenges of building a new minimarket in Samsam Village. Of course, validity and reliability tests are also carried out to ensure that the questionnaire form that has been prepared based on interviews is truly valid and reliable to be used as a tool for obtaining research data. This research took the study area in Samsam Village, Kerambitan District, Tabanan Regency, Bali . It is hoped that this research can provide meaningful input to the regional government and local village officials in making policies on granting permits to build networked minimarkets in Samsam Village. So that the existence of the Bali Land Transportation Polytechnic Campus in Samsam Village can provide positive color and benefits to Samsam Village, Tabanan Regency, Bali. The results of this research show that the SWOT Indicator Analysis of networked minimarket development in Samsam Village, Tabanan Regency, Bali has 4 strength factors (Strength). ), 2 weakness factors (Weakness), 3 opportunity factors (Opportunities), and 3 threat factors (Threats). Where the results of the analysis are in quadrant 1, which means that building a new network minimarket in the Samsam Village area, Tabanan Regency, Bali is still feasible. Meanwhile, based on factor analysis and priority matrix, the results showed that the new networked minimarket construction location that received a positive response from local village officials and communities was in the Banjar Dinas Samsam 1 area (Jalan Cempaka Putih).